Email Marketing The most common marketing strategy is the html email campaign. It is easy, effective, and affordable. When designed well, you can grab your audience's attention and track every aspect of their reaction to the campaign. Campaign software tracks: Delievery to a customer Whether the customer opens and reads the email What links the customer clicks (called clickthroughs) Pay Per Click Advertising Advertising through Google, Yahoo, and MSN is an effective way to drive traffic to your site. Proper keyword selection can increase traffic and more importantly increase revenue. Your ROI is easly tracked through their free online tools. Social Networking An often overlooked marketing strategy is utilizing social networking avenues like MySpace, Facebook, and YouTube.